Un-Fair Campaign

Maybe this is too deep for a Friday but I've been meaning to post something about this for several weeks.  Have you seen or heard about the Un-Fair Campaign?  This campaign is designed to raise awareness about white privilege, provide resources for understanding and action, and facilitate dialogue and partnership that result in fundamental, systematic change towards racial injustice.  The ads are meant to illustrate the various ways white people are not effected by racism in the ways minorities are effected.   The things they take for granted are not privileges all races have.  The ads feature white faces with various statements about white privilege, seen here:

I have mixed feelings about this campaign.  As the majority, white people have the power to make the most impactful changes when it comes to racism, discrimination, and other unfair racial practices. The problem is (and what I THINK the ad is trying to show) most white people aren't truly aware of how much discrimination still exists (because they are not regularly subjected to it), how to identify it (because it's usually done in a subtle or sneaky manner--as it's meant to be), and most importantly what to do about it.  What I dislike about the campaign is that it feeds into the stereotype that ALL white people live privileged lives and whisk through life oblivious to all the hardships minorities experience.  As with all stereotypes, there is some truth represented here but it doesn't apply to all.  I'm interested in hearing your feedback.  Do you think this is an effective way to raise awareness in the white community?